East Tennessee · Knoxville · Oak Ridge · and More

Sell your home.
Your way.

Professional marketing. Flexible listing packages. Experienced representation. Discover a smarter way to sell your East Tennessee home—with options designed around your goals.

Listing-side fees starting at 1.25%.

Compare Listing Packages

Compensation is negotiable. Other selling costs may apply. If Ray Williams writes the accepted buyer's offer and the sale closes, the package-specific additional fee applies under the signed listing agreement. All services and fees are subject to the signed listing agreement; compensation is negotiable.

Your selling plan starts here

Let's look at the numbers for your home.

Share a few details to prepare your personalized price-analysis request.

A minute with Ray

Not just listed.
Marketed.

Your home deserves more than a sign in the yard. I combine local market knowledge, professional presentation, creative promotion, and hands-on service to help sellers make informed decisions.

I'm Ray Williams, REALTOR® with Realty ONE Group Anthem. My goal is to help you understand your options, choose the services that fit your needs, and feel confident from listing to closing.

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LocalKnoxville-area knowledge

3 choicesListing package options

Ray Williams · REALTOR®

Smart Seller Program

Choose the package that fits your home.

Explore three levels of listing service. We'll review your home's needs, the specific services included, and the full costs before you make a decision.

Silver

1.25% listing-side fee + $495 at closing

Professional essentials.

Professional property photos
Weekly market updates
For-sale yard sign
Lockbox
Showing scheduling service
Listed on the MLS and syndicated to major real estate websites
Professional contract negotiation

Additional 1% at closing if Ray Williams writes the accepted buyer's offer, as specified in the signed listing agreement.

Any seller-paid buyer-agent compensation is optional and separately negotiable. This package covers listing-side services only, not the total cost of selling your home. Other selling costs may apply.

Ask About Silver

Enhanced marketing

Gold

1.99% listing-side fee + $495 at closing

Expanded exposure.

Everything in Silver
Two open houses
Drone photography
Weekly social media posts
Listing promoted on Facebook Marketplace

Additional 0.75% at closing if Ray Williams writes the accepted buyer's offer, as specified in the signed listing agreement.

Ask About Gold

Platinum

2.49% listing-side fee + $495 at closing

Maximum marketing exposure.

Everything in Silver and Gold
Virtual staging
3D home tour
Up to 4 open houses, unless the home goes under contract sooner
Paid social media advertising

Additional 0.5% at closing if Ray Williams writes the accepted buyer's offer, as specified in the signed listing agreement.

Ask About Platinum

Important: These package percentages cover listing-side services only and are not an estimate of the total cost of selling a home. Any seller-paid buyer-agent compensation is optional, separately negotiable, and not included in the package rates. An offer or payment of buyer-broker compensation requires the seller's prior written approval of the amount or rate. If Ray Williams writes the accepted buyer's offer and the sale closes, the additional package-specific fee shown above applies under the signed listing agreement. Other costs may include title and closing charges, prorations, concessions, repairs, and applicable taxes. All services and terms are subject to the signed listing agreement. All compensation is negotiable. A $495 transaction fee is due at closing on all sales, subject to the signed listing agreement. No cancellation policy, sales guarantee, marketing deliverable, or incentive is promised unless confirmed in writing in the signed listing agreement.

Real clients · Real experiences

Don't just take my word for it.

Read client experiences about working with Ray Williams.

See my reviews on RateMyAgent ↗

Understand your options

What if your buyer doesn't have an agent?

An unrepresented buyer may make an offer on your home. Here's what that means for you.

If a buyer does not have their own agent, that does not automatically mean the listing brokerage represents the buyer. Your listing agent continues to represent you under the terms of your listing agreement, unless a different agency arrangement is properly disclosed and agreed to.

We will discuss how buyer inquiries, showings, offers, paperwork, and negotiations are handled when a buyer is unrepresented, so you know what services are being provided and to whom.

Let's Discuss Your Options

What happens to the fees?

No automatic buyer-agent fee. If a buyer has no buyer's agent, there may be no separate buyer-broker compensation to pay. However, that does not automatically reduce the agreed listing fee.

If Ray Williams writes the accepted buyer's offer: The applicable package-specific additional fee is due if the sale closes, as stated in the signed listing agreement. Other selling expenses are separate.

Every offer is evaluated on its terms. Buyer-agent compensation, when requested or offered, is negotiable and may be considered alongside the other terms of an offer.

Agency relationships, compensation, and permitted services are governed by Tennessee law, brokerage policy, and signed agreements. The additional fee applies when Ray Williams writes the accepted buyer's offer and the sale closes, as defined in the signed listing agreement; writing an offer does not itself establish an agency relationship with that buyer.

What happens next

From your address to a selling plan.

Tell me about your home.

Share your address, timeframe, and contact information.

Let's review the numbers.

We'll discuss a comparative market analysis, your priorities, and package options.

You decide.

Review the services and costs, ask questions, and choose your next step.

Common questions

Questions sellers ask.

What does the starting 1.25% fee cover?

It refers to the proposed Silver listing-side fee, not total selling costs. We'll review the package services and agreement before you commit.

Are listing commissions negotiable?

Yes. Real estate compensation is negotiable and is not set by law.

Does the listing fee include buyer-broker compensation?

No. Any buyer-broker compensation is a separate, negotiable decision and may add to your selling costs.

What happens if a buyer does not have an agent?

An unrepresented buyer does not automatically become a client of the listing brokerage, and no buyer-agent fee is automatically owed. If Ray Williams writes the accepted buyer's offer and the sale closes, the package-specific additional fee applies under the signed listing agreement. The agreed listing fee and other selling costs still apply. Read more about unrepresented buyers.

How do I know which package is right for me?

We'll discuss your home, timeframe, marketing preferences, and goals so you can compare the available services and costs.

Can I discuss a recommended listing price first?

Yes. Start with the short form above, and we'll discuss a comparative market analysis and recommended listing price range. This is not an appraisal.

Ready when you are

Let's talk about your next move.

Serving Powell, Oak Ridge, Clinton, Halls, Karns, Corryton, Andersonville, and the surrounding Knoxville region.

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